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MARKETING RESEARCH

Market research forms the base of any sales promotion. It is the first step towards loyalty and creating a platform to understand Customers need / Channels aspirations and Employees loyalty in an organisation. We at ValueBeans understand the same and our expertise allows us to create online market research for the target audience. We have a strategic tie up with Megstart which assists us on online research for the audiences.

HOW DOES MARKET RESEARCH HELP BRANDS?

• It gives a deep meaningful insight into the campaign.
• Primary sales data can be captured.
• The loyalty program goes onto another stage to capture secondary sales data.
• Efficient way of reaching out.
• Cost –effective
• Reliable and authentic data is captured.
• Real time data is captured.
• Reports give a analysis of the data captured.
• No third party in this case, hence more transparency.

ANALYTICS AND BUSINESS INTELLIGENCE


Today the dynamics are different than about a decade ago. Everything is analytics and business intelligence. Real time data has a more validity that obsolete and stagnant data. We at Valuebeans are robust in creating various report structure which takes your analytics of say “Demographic factors”, “sales patters” etc into account. All this is created by our technology team into reports which can be drag and drop .

HOW DOES ANALYTICS AND BI HELP BRANDS?


• Real time data is dynamic and help organisation in taking major decisions.
• New product launches / Taking out dormant products etc would all be evaluated under these reports.
• Demographics / ABC analysis etc would be created out of these reports.
• Graphically these are presented and create interesting insights.
• These BI reports help all divisions of the organisation.

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